Client: Alpha Kappa Psi Los Angeles Chapter
The professional business fraternity, Alpha Kappa Psi, was recruiting a social media chair position for the Los Angeles chapter. While submitting my application, I noticed their logo could use lots of love.
The President and Vice President then interviewed me for the Social Chair position, and I asked about their thoughts on refreshing their logo. Fortunately, they were impressed by the design, and after I pushed for feedback and they asked to see how it would look with more palm trees. The final logo resulted in the palm trees crossed over to resemble that of the main chapter’s logo. From social channels to email signatures, this design has become the central identification of the Chapter’s branding.
Aside from the rebranding, I have been making plenty of original content for the social media accounts to promote events.
katieklopp.com 
