Client: Hemophilia Foundation of Southern California
A group of adult men in the bleeding disorder community living in the Southern California area, needed a logo to identify the Bleeders Reaching Out – BROs. Pre-pandemic times, this group of men would have outings to football games and restaurants as a casual and fun way to foster relationships. To help unify the group and signal BRO specific events and membership, I was asked to create a logo for the group.
Being used to creating art with more flourishes, this was an exciting challenge to embody a logo that was cool for men. Not only am I thrilled with how it turned out, but I now have my very own swag with BRO on it! You can get some BRO swag here if you want to support the group: https://www.teepublic.com/stores/hemo-socal.
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